Session 1: Introduction to social media
- Why should you be using social media?
- What is a social media / digital marketing strategy?
- The last digital marketing strategy you will ever need
- What to post when
- The BEST content creation tool in the market
Session 2: Deep dive into LinkedIn
- Is LinkedIn right for you?
- Profile optimisation for searchability
- Best practices and network growth
- What to post, when
Session 3: Deep dive into Facebook
- Personal profile VS Business page
- Best practices and understanding the data
- Facebook groups
- What to post, when
Session 4: Youtube, Instagram and TikTok
- Why each platform is important and how it could work for your business
- Instagram best practices and how to grow
- What works best for TikTok
- How to maximise the impact of your youtube content
- What to post, when
Session 5: Social media round up
- Final tips
- Social media checklists audit downloads
- Social media content challenge